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Slovenia Weekly

Slovenia - a land of wine too

10.11.2017

Vineyards near Maribor. Photo: Mostphotos
In recent years, wine has increasingly come to represent an export opportunity for Slovenia, and this is backed up by statistics as we prepare to celebrate St Martin’s Day on 11 November. Last year Slovenian wine makers exported nearly 14 million litres of wine, mainly to Italy, the USA, Austria, Croatia and the Netherlands. There has also been a notable growth in sales to the Chinese market, which have already topped a million euros this year. In 2009 Slovenian wine makers exported a total of EUR 91,000 worth of wine to China, while in just the first seven months of this year exports have been worth more than a million euros.

The recent visit by the Deputy Prime Minister and Agriculture Minister Dejan Židan to Hong Kong confirms precisely this – one of the ministry’s priorities is to internationalise the Slovenian economy and consolidate the years of cooperation with China. For this reason, based on last year’s successful presentation in Hong Kong, Slovenian wine makers decided that their wines merited a presentation and tasting this year, too.

For Slovenians the celebration of St Martin’s Day, a holiday on which our ancestors would celebrate the collaboration of human skill and nature that produced the new wine, represents one of the rare holidays that are unaffected by gift-giving and similar practices which get hijacked by cheap commercialism. In fact the St Martin’s Day holiday is helping to shape the modern image of Slovenia as a country of advanced wine cultivation and production.


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