Skip to main content »

Slovenia Weekly

Tourism: Slovenia's biggest advantage is its people



Autumn is a time for reflections on the tourist season - it is time to find inspiration and innovation. Photo: Dunja Wedam/STO
Where there’s a will, there’s a way. Slovenian volley players understand that very well: they caused a sensation at the European championships in Sofia in a fairy tale win against Poland, the current world champions, to make it into the semis of Europe’s premier competition.

The energy of the Slovenian athletes is also shared by the tourism professionals who design Slovenia’s tourism promotion policy, who met this week to find answers to the current challenges in Slovenian tourism from a different perspective, with various speakers and through examples of good practice. "Slovenia is too small to be like other countries. We want to find our place with different, innovative products that meet the needs of contemporary guests," said the minister for the economy, Zdravko Počivalšek. According to the Slovenian Tourist Board, it is time to press the reboot button – to think about how to continue, and to find inspiration and innovation.

Tourism is one of the most important strategic sectors in the country, as it is creating new jobs and has contributed significantly to balanced regional development in Slovenia. The country has seen an increase in the number of foreign and domestic visitors, and tourism is a major industry, generating two billion euros annually, which is 13 per cent of GDP. According to an international survey of the competitiveness of tourism in 145 countries, Slovenia ranks 20th in terms of the sustainable development of the environment.

At the 5th annual Days of Slovenian Tourism, Prime Minister Miro Cerar stressed that we need to make Slovenian tourism more competitive, further sustainable development and create a business environment more favourable to economic growth for providers of tourism services, develop appropriate infrastructure, an effective education system and a tourism offer which enables Slovenia to maintain a competitive advantage. The Slovenian government is aware that this area still holds great potential, but also that tourism has a certain impact, so everyone should behave responsibly towards the environment and society. According to PM Cerar, tourists’ perception of Slovenia’s image is the responsibility of the whole country. The famous traveller and writer, Stephen Fallon, co-author of the forthcoming Lonely Planet guide to Slovenia and the ambassador of Slovenian tourism for 2015 agrees with this view. He believes that Slovenia's biggest advantage is its people, which he describes as self-confident, open, tolerant and extremely hospitable.

Slovenia and Croatia have also succeeded in joining forces, proving this week that agreement between two countries is possible where they once had differences of opinion. The neighbouring countries reached an agreement on applying jointly to protect "Istarski pršut"/"Istrski pršut" in the EU.

Slovenia is also firmly decided to actively contribute to fighting human smugglers, who take refugees and migrants across the Mediterranean. This afternoon, the Triglav multi-purpose patrol boat will set off towards the Southern Mediterranean, where it will spend the next three to four months participating in EU’s international Operation Sophia.

Tourism: the government remains ambitious

“The importance of tourism for Slovenia is illustrated by the fact that it directly and indirectly generates as much as 12.8% of our GDP, compared to the EU average of only 9.2%,” the Prime Minister said at the opening of the 5th annual Days of Slovenian Tourism. This year’s Days of Slovenian Tourism are being run under the slogan “Time to Reinvent” and are centred around finding answers to the challenges faced by Slovenian tourism today. more...

The internationalisation of education is a driver of development

On 13 October, the Slovenian Minister of Education, Science and Sport, Maja Makovec Brenčič, opened the 11th Higher Education and Scholarships Fair in Zagreb. The list of exhibitors at the fair, where Slovenia is participating as the partner country, includes 85 institutions and 28 student organisations from 19 European, Asian and North American countries. This year, Slovenian higher education institutions are exhibiting together under the slogan “Study in Slovenia”. more...

Triglav to take part in EU operation against migrant smugglers

This afternoon, the Triglav multi-purpose patrol boat will set off from Koper towards the Southern Mediterranean, where its crew of 42 will spend the next three to four months participating in Operation Sophia. The operation is part of the European Union and international community’s comprehensive approach to tackling human smuggling and illegal migration in the region. The primary objective of the operation, which has been authorised for a period of one year, is to curb human smuggling in the Mediterranean. more...

Minister Erjavec: 70 years of the United Nations – a welcome opportunity to point out the need for reforms

The City Museum of Ljubljana hosted a round table titled Strong UN. Better World. The event was organised by the Ministry of Foreign Affairs to mark the 70th anniversary of the United Nations. In his introductory address, minister Erjavec underlined that the UN was one of the main pillars of the international community to emerge from the ruins of the Second World War, and one of the key elements in the establishment of an independent Slovenia. more...

Slovenia and Croatia jointly protect "Istarski pršut"/"Istrski pršut" dry-cured ham

Slovenia and Croatia have jointly protected "Istarski pršut"/"Istrski pršut" in the EU: on Wednesday, 14 October, the European Commission registered protected designation of origin for the product. This is only the second joint application for protected origin in the EU since Polish-Lithuanian honey, which was registered in 2012. So far, Slovenia has registered 23 agricultural products as product names with protected geographical indications (PGI), protected designation of origin (PDO) or traditional speciality guaranteed (TSG). more...

Slovenian Pipistrel to deliver 194 aircraft to India

Pipistrel, the Slovenian maker of ultralight aircraft, signed a deal on Monday to deliver 194 trainer aircraft to the Indian Air Force, Indian Navy and the National Cadet Corps, the biggest single deal in the company's history. The globally renowned light aircraft manufacturer with 26 years of aircraft design and production experience was selected as the winning bidder in a tender competition between eleven international original equipment manufacturers and authorised vendors. more...

Past editions


Every friday the Slovenian Weekly Newsletter brings you the latest updates on the work of the Slovenian Government.